重大突发事件下快消品供给能力评价研究

Research on the evaluation of fast-moving consumer goods supply capacity under major emergencies

为有效应对快消品市场中的各类突发事件,提高快消品系统的供给能力,对快消品的供给能力进行定量评估,构建并完善快消品供给能力评估体系尤为重要。首先,运用层次分析法,通过科学分解与综合比较,确定突发事件背景下影响快消品供给能力的各项关键指标及权重,确保评估体系的全面性与合理性,最终得到4个一级指标和20个二级指标。其次,结合模糊综合评价法,对快消品企业K在疫情期间的供给能力进行深入评估。结果显示,快消品企业K在疫情期间的整体供给能力表现卓越,在事前预防、事发响应、事中处置和善后恢复等4个方面的能力得分均在4.5分以上,达到“非常好”的水平。

In order to effectively cope with all kinds of emergen⁃cies in the FMCG market and improve the supply capacity of the FMCG system,it is particularly important to quantitatively assess the supply capacity of FMCG and construct and improve the FMCG supply capacity assessment system.Firstly,the hierarchical analysis method is used to determine the key indicators and their weights that affect the supply capacity of FMCG under the background of emergencies through scientific decomposition and comprehensive comparison,so as to ensure the comprehensiveness and rationality of the assessment system,and ultimately obtain 4 first-level indicators and 20 second-level indicators.Secondly,FMCG enterprise K’s supply capacity during the epidemic is evaluated in depth by combining the fuzzy comprehensive evaluation method.The results show that the overall supply capacity of fast-moving consumer goods company K was excellent during the epidemic period,with scores of 4.5 or above in four aspects:pre prevention,incident response,in-process disposal,and post recovery,reaching a"very good"level.