我国出版“走出去”平台协同的逻辑、定位与路径

The Logic,Positioning and Path of Platform Collaborative Strategy on China’s Publishing“Going Global”

通过供需数据对比发现,我国出版“走出去”供需呈现出多维错配,具体表现在供需规模总量、产品结构、供给结构、供需渠道等方面。长期供需错配将导致“走出去”泡沫化、文化减值等诸多风险。进而提出一种新型的供需匹配实现思路—平台协同战略。首先分析平台协同出版“走出去”的内在逻辑,然后提出平台协同战略的价值基准、战略定位方向,与促进“走出去”出版供需多方的协同方案。

Through the comparison of supply and demand data,it is found that China’s publishing“going global”supply and demand show a multi-dimensional mismatch,which is specifically manifested in the scale of supply and demand,product structure,supply structure,supply and demand channels,etc.Long-term mismatch between supply and demand will lead to many risks such as“going out”bubble and cultural impairment.This paper further proposes a new idea to realize supply-demand matching-platform collaboration strategy.First,it analyzes the internal logic of“going global”for platform collaborative publishing,and then proposes the value benchmark and strategic positioning direction of the platform collaborative strategy,and a collaborative plan to promote“going global”publishing supply and demand parties.