“一带一路”沿线国家出版产品贸易格局与中国应对策略

The Trade Pattern of Publishing Products along“the Belt and Road”and China’s Coping Strategies

为探究“一带一路”沿线国家出版产品贸易的发展态势,运用社会网络分析法观测2011—2022年沿线国家出版产品贸易格局的演化特征,研究发现:(1)沿线国家出版贸易网络结构稳健且具有较大发展空间;(2)不同国家出版贸易地位差异大,中国在“一带一路”沿线国家出版产品贸易网络中最具影响力、发挥“桥梁”作用最显著;(3)出版贸易格局呈现明显的核心边缘结构,中国、新加坡、泰国、马来西亚在整个网络中占据核心位置。针对我国与沿线国家出版贸易潜力亟待挖掘、与部分“桥梁”国家的贸易合作深度不足、出版贸易地理结构失衡问题,我国应发挥引领作用,技术赋能区域内资源建设;增强文化价值认同,匹配差别国家需求;优化贸易地理结构,分层次拓展海外市场。

This paper investigates the development trends of publishing products trade among countries along“the Belt and Road”by analyzing trade data from the United Nations Commodity Trade Statistics Database and employs social network analysis,this paper examines the evolution of the publishing trade network and China’s role within it from 2011 to 2022.The findings reveal that:(1)the publishing trade network along the Belt and Road Initiative is stable and holds significant growth potential;(2)China wields the greatest influence in this trade network,with key players such as Singapore,Thailand,India and Turkey also holding important positions;(3)the network exhibits a clear core-periphery structure,with trade concentrated in Southeast Asia and Central and Eastern Europe.China,Singapore,Thailand and Malaysia occupy core positions,generating trade benefits for other nations,while peripheral countries face challenges in advancing their network positions.China encounters several key issues:the untapped potential of trade with countries along the Belt and Road Initiative,insufficient depth in trade cooperation with strategic“bridge”countries,and an imbalanced geographical distribution of publishing trade.To address these challenges,the paper recommends that China:leverage technological advancements to enhance regional resource development,strengthen cultural value identities to better align with the diverse needs of partner countries;and optimize the geographical structure of trade by expanding into new overseas markets through multi-level approaches for sustainable growth.