技术面向与价值引领:智媒时代新闻传播教育的双向度

The Technology Oriented and the Value Driven:The Two-way Dimension of Journalism Communication Education in the Era of Intelligent Media

新媒介技术嵌入文化体系,推动教育革新。“智媒”技术自动生成内容,重构信息生产方式。面对智慧媒介生成性与自主性的挑战,新闻传播教育要重视“数据”“算法”“AI生成”等技术能力的培养。“智媒”不仅是教育的手段,更是教育的内容,瞄准技术成为新闻传播教育的时代向度。但是技术面向不能罔顾人文精神的塑造,倘若过度推崇技术而忽视培养新闻伦理、传播规制和社会责任,势必偏离教育的宗旨。在“智媒”激荡时代,价值引领构成新闻传播教育的另一向度,其关键是确立以马克思主义新闻观为核心的人文价值体系,最终实现双向度的平衡、协调与融合。

The integration of new media technology into the cultural system promotes educational re⁃form.“Intelligent media”technology automatically generates content and reconstructs the way information is produced.Faced with the challenges of the generation and autonomy of intelligent media,journalism and communication education should attach importance to the cultivation of technical abilities such as“data”“algorithms”and“AI generation”.“Intelligent media”is not only a means of education,but also the con⁃tent of education.Targeting technology has become the era dimension of journalism and communication ed⁃ucation.However,in terms of technology,we cannot ignore the shaping of humanistic spirit.If we excessive⁃ly promote technology while neglecting the cultivation of journalistic ethics,communication regulations,and social responsibility,it will undoubtedly shake the foundation of education.In the era of“intelligent media”turbulence,value orientation constitutes another dimension of news communication education,and its key is to establish a humanistic value system centered on Marxist views of journalism,ultimately achieving a twoway balance,coordination,and integration.