河南省居民快递垃圾处置支付意愿影响因素研究

Research on the Influencing Factors of Residents'Willingness to Pay for CourierWaste Disposal in Henan Province

文章探究居民快递垃圾处置支付意愿,有助于解决快递垃圾污染环境问题。基于河南省413份居民调研数据,使用Oprobit模型实证分析影响居民快递垃圾处置支付意愿的关键因素。结果表明,家庭可支配收入是影响居民付费意愿的关键因素,高收入群体的付费意愿更强;适当采用惩罚机制能够引导和约束居民的行为,提升快递垃圾处置付费意愿;文化程度较高的居民对网络消费成本较为敏感,付费意愿较低。建议通过增加居民收入、调动居民参与热情,制定适度惩罚机制等手段来提高居民快递垃圾处置支付意愿。

Exploring residents'willingness to pay for courier waste disposal helps address environmental pollution.Based on survey data from 413 residents in Henan Province,the Oprobit model was used to analyze key influencing factors.Results indicate that household disposable income significantly affects willingness to pay,with higher-income groups showing stronger willingness.Appropriate punitive measures can guide residents'behavior,enhancing their willingness to pay for waste management.Residents with higher educational levels are more sensitive to online consumption costs and show lower willingness to pay.Recommendations include increasing residents'income,encouraging participation,and implementing moderate punitive measures to improve willingness to pay for courier waste disposal.