新媒体时代音乐传播研究的新观念及方法述评

A Review of New Concepts and Methods in Music Communication Research in the Era of New Media

鉴于新媒体时代文化传播的数字化、网络化等特点,本文提出音乐传播研究的新观念,如“方法重于结论、信息重于知识、结构重于内容、相关重于因果”。结合案例,该文具体对五种方法做述评,即“质化—量化”传播模型、“二元交互”方阵、网络音乐民族志、音乐“社交网络分析”,以及音乐文本分析的三重视角,这些方法及其观念有可能促成音乐传播研究的新范式。文末也发出试图以音乐传播切入,推进产学融合、文理交叉,积极解决现实问题的倡议。

In the context of the digitalization and networking that characterize cultural communication in the new media era,this paper introduces new concepts for music communication research,emphasizing"methods over conclusions,information over knowledge,structure over content,and correlation over causation."Through various case studies,the paper reviews five specific methodologies:the"Qualitative-Quantitative"communication model,the"Binary Interaction"matrix,online music ethnography,music social network analysis,and the threefold perspective of music text analysis.These innovative approaches have the potential to contribute to the development of a new paradigm in music communication research.The paper concludes by advocating for greater integration between production and academia,promoting interdisciplinary collaboration,and encouraging the active engagement with real-world issues through the lens of music communication.