杭州市进口蜂蜜市场特征及价格行为分析

Analysis of the Market Characteristics and Price Behavior of Imported Honey in Hangzhou City

本研究旨在探索2014~2023年间杭州市进口蜂蜜市场特征和价格行为情况。通过深入分析从市场调研中收集的1246条数据,本文对不同品种、品牌和产地的进口蜂蜜以及其价格进行了细分比较。研究结果表明:进口蜂蜜的品种数量持续收缩,品牌淘汰率高,且原产地也趋于集中化,新西兰产的蜂蜜在市场上占据主导地位。这些因素共同反映了市场的高度竞争环境。此外,进口蜂蜜的价格整体呈上升趋势,不同品种和品牌之间的价格差异显著,且商场专柜的进口蜂蜜售价普遍高于超市的售价。本文为理解进口蜂蜜在国内市场的发展态势提供了一定的见解。

This study aims to explore the market characteristics and price behavior of imported honey in Hangzhou from 2014 to 2023.Through in-depth analysis of 1246 pieces of data collected from market research,this article provides a detailed comparison of imported honey from different varieties,brands,and origins,as well as their prices.The research results indicate that the number of imported honey varieties continues to shrink,the brand elimination rate is high,and the origin tends to be centralized.Honey produced in New Zealand dominates the market.These factors collectively reflect the highly competitive environment of the market.In addition,the overall price of imported honey is on the rise,with significant price differences between different varieties and brands,and the prices of imported honey in shopping malls are generally higher than those in supermarkets.This article provides some insights into the development trend of imported honey in the domestic market.