网络直播应用于图书馆阅读推广服务的实践分析——以首都图书馆为例

Analysis of Reading Promotion Service by Webcast in Public Libraries--Taking Capital Library for Example

以首都图书馆为例,分析网络直播应用于阅读推广服务的成功经验,提出在直播平台选择,直播互动、观众反馈、参观型直播实操等方面存在的不足并分析问题成因。继而从匹配合适的直播平台,内容策划上增强互动性,建立完善的网络直播评价指标体系,加强直播团队建设四个方面提出针对性对策,以期对公共图书馆阅读推广服务的网络直播发展起到一定的参考作用。

The paper takes Capital Library as an example to analyze the successful experience of applying the webcast to reading promotion services.It identifies shortcomings in platform selection,webcast interaction,audience feedback and practical operations of webcasting tours,and then analyzes the causes of these issues.Subsequently,the paper proposes targeted strategies from four aspects:matching suitable webcast platforms,enhancing interactivity in content planning,establishing a comprehensive webcast evaluation system and strengthening webcast team.The pa-per aims to serve as a reference for the development of webcasting reading promotion services in public libraries.