中国传统文化在文创产品设计中的创新与传承

Innovation and Heritage of Traditional Chinese Culture in the Design of Cultural and Creative Products

中国传统文化历史悠久,深深影响着整个中华民族的思想和行为。在国家大力推行文化创意产业的战略背景下,将中国传统文化融入现代文创产品设计中,不仅可以创造出具有深厚中国文化底蕴的现代审美产品,还可以使中国传统文化焕发新生,获得更多的关注、传播与传承。本文通过对中国传统文化在文创产品设计中的现状分析,提出中国传统文化在文创设计中的设计原则与创新策略,以期为相关设计师提供借鉴。

Chinese traditional culture has a long history,which deeply affects the thought and behavior of the whole Chinese nation.Under the strategic background of the country's vigorously promoting the cultural and creative industry,integrating Chinese traditional culture into the design of modern cultural and creative products can not only create modern aesthetic products with profound Chinese culture,but also revitalize the Chinese traditional culture and gain more attention,dissemination and inheritance.Through the analysis of the current situation of Chinese traditional culture in the design of cultural and creative products,this paper puts forward the design principles and innovation strategies of Chinese traditional culture in the design of cultural and creative products,in order to provide reference for relevant designers.