试论中国传统色彩在现代平面设计中的应用

On the Application of Traditional Chinese Colors in Modern Graphic Design

中国传统色彩是经过长时间积淀形成的宝贵文化资源,其传承与应用价值毋庸置疑。平面设计在现代生活中的作用愈发凸显,已成为信息传达与品牌形象塑造的关键介质,但从如今的平面设计实况来看,还存在不少问题,色彩应用方面的问题也极为凸显。为使平面设计充分发挥自身的应用价值,从而实现更好的发展,相关设计工作者应积极应用中国传统色彩,提升平面设计的观赏价值,为其持续发展提供有效助力。本文通过对中国传统色彩的特征进行分析,指出中国传统色彩对现代平面设计的影响性,提出中国传统色彩在现代平面设计中的应用策略。

Traditional Chinese colors are precious cultural resources formed through long-term accumulation,and their inheritance and application value is beyond doubt.The role of graphic design in modern life is becoming increasingly prominent,and it has become a key medium for information dissemination and brand image shaping.However,from the current situation of graphic design,there are still many problems,and the issue of color application is also extremely prominent.In order to fully utilize the application value of graphic design and achieve better development,relevant designers should actively apply traditional Chinese colors to enhance the aesthetic value of graphic design and provide effective assistance for its sustainable development.This article explores the characteristics of traditional Chinese colors Analyze and point out the influence of traditional Chinese colors on modern graphic design,and puts forward the application strategy of traditional Chinese colors in modern graphic design.