档案文化创意产品的跨媒体传播效果提升

Cross-media Communication Effffect of Archival Cultural Creative Products is Improved

在国家文化数字化战略和融媒体传播的时代背景下,推动档案文化创意产品跨媒体传播已成为提升档案文化影响力、助力文化强国建设的必由之路。从跨媒体传播视角切入,剖析了影响传播效果的关键因素,并提出了优化供给、完善矩阵、创新机制、强化评估等提升传播效果的具体路径。

Under the background of national cultural digitization strategy and integrated media communication,promoting the cross-media communication of archival cultural creative products has become the only way to enhance the influence of archival culture and help the construction of cultural power.From the perspective of cross-media communication,this paper analyzes the key factors affecting the communication effect,and puts forward specific paths to improve the communication effect,such as optimizing the supply,perfecting the matrix,innovating the mechanism and strengthening the evaluation.