地方高校学报发展SWOT分析及对策研究——以《榆林学院学报》为例

SWOT Analysis and Countermeasures of Development of Local University Journals——A Case Study of Journal of Yulin University

以《榆林学院学报》为研究对象,借助SWOT分析模型分析了《榆林学院学报》发展和生存的环境,通过发展现状的分析,提出要通过重视选题策划,开辟优势栏目;拓宽稿源渠道,吸引优质稿源;争取学校政策经费支持,增加经费来源渠道;更新传统出版模式,提升数字化出版能力;重视人才队伍建设,打造坚实的学术共同体等方法来提升学报办刊水平和学术影响力,这不仅是《榆林学院学报》的生存之道,也为其他地方高校学报高质量发展提供一定的借鉴。

Taking the Journal of Yulin University as the research object,this paper uses the SWOT model to analyze it development and survival environment.By analyzing the current development situation,it proposes that the level of journal management and academic influence should be improved by focusing on topic planning,creating advantageous columns,expanding the source of manuscripts to attract high-quality arhicles,obtaining policy and financial support from the school to increase funding sources;updating traditional publishing models to enhance digital publishing capabilities,and focusing on the construction of talent teams to build a solid academic community.This is not only the way for the survival of the Journal of Yulin University but also provides a reference for the high-quality development of other local university journals.