运营思维下乡村振兴规划路径研究——以上海市水库村与海沈村为例

在全面推进乡村振兴战略的背景下,乡村运营作为市场化手段助力乡村发展的理念,强调多元主体的参与,实现乡村总体资产的提升及可持续发展目标,已在部分地区率先实现探索。该文以上海市水库村与海沈村为例,总结运营思维下规划师角色的转变,并通过2个典型运营模式发展路径的探讨,探究其乡村运营的特征以及规划赋能的参与路径,以期为转型期的乡村规划建设提供理论与实践依据。

In the context of comprehensively promoting the Rural Revitalization Strategy,the concept of rural operations as a market-oriented means to help rural development emphasizes the participation of multiple entities,achieves the improvement of overall rural assets and sustainable development goals,and has taken the lead in exploring in some areas.Taking Reservoir Village and Haishen Village in Shanghai City as examples,this paper summarizes the transformation of the role of planners under operational thinking,and explores the characteristics of rural operations and the participation paths of planning empowerment through the discussion of the development paths of two typical operation models,in order to provide theoretical and practical basis for rural planning and construction during the transition period.