白族家具文化交互叙事传播研究

Research on Interactive Narrative Communication of Bai Nationality Furniture Culture

在国家对优秀传统文化信息共享计划实施政策背景推动下,少数民族家具文化传播方式发生了根本改变。重点研究白族家具文化特色,提炼白族家具文化价值,从文化传播角度分析传播模式及传播要素的关系,总结出白族家具文化传播要素关系,为提升和优化大众对白族家具文化的认知和体验感,基于“5W”模式传播要素的关系特点,结合交互叙事理论,探索白族家具文化传播信息框架,构建白族家具文化交互叙事传播模型,提出白族家具文化传播实践方法,最后通过白族家具App设计案例进行论证,通过问卷调查收集用户评价和反馈,从而获取优化文化传播关键信息,对少数民族家具文化传播和探索现代社会民族文化传播新路径提供参考。

Under the promotion of the national policy of the information-sharing plan for excellent traditional culture,the communication methods of ethnic minority furniture culture have undergone fundamental changes.This study focuses on the cultural characteristics of Bai nationality furniture,refining its cultural value and analyzing the relationship between communication modes and elements from a cultural communication perspective.The research summarizes the relationships among Bai furniture culture communication elements and,to enhance public awareness and experience of Bai furniture culture,explores a communication framework based on the“5W”model and interactive narrative theory.An interactive narrative communication model for Bai furniture culture is constructed,accompanied by practical communication methods.The study is validated through a Bai furniture App design case,with user evaluations and feedback collected via questionnaires to identify key information for optimizing cultural communication.This research provides a reference for disseminating ethnic furniture culture and exploring modern communication paths for ethnic cultures.