改革开放以来社会思潮传播样态的发展及演变趋势

Development and Changing Trends of Modes of Spreading Social Ideologies since Reform and Opening up

改革开放以来,科技革命推动社会经济迅猛发展。在此背景下,社会思潮传播样态经历了三个阶段的发展演变。改革开放初期至20世纪末,以广播、报刊、影视为中心的传统大众传播媒介是社会思潮传播的主流渠道;进入21世纪,网络传播的出现与普及成为传统媒介的有力补充。随着移动互联网的发展与人工智能技术的突飞猛进,网络传播真正成为社会思潮传播的主流渠道,社会思潮的传播从根本上呈现出新的时代特质。改革开放40余年来,社会思潮传播样态的发展呈现出如下脉络:传播主体逐渐下沉,基层社会的话语权日渐提升;传播结构由传统媒介时期的双向线性结构发展为多维互动网状结构;传播内容由系统性、理论化向碎片化、图像化、娱乐化、隐匿化转变;传播媒介融合发展,不同时代新旧媒介良性互动;传播内容随着社会经济的发展与主流意识形态话语权的增强不断变化,意识形态领域的良好局面日渐巩固。

Since the reform and opening up,the technological revolution has driven rapid socio-economic development,where the modes of spreading social ideologies have undergone three stages in their changes.From the early stages of the reform and opening up to the end of the 20th century,the mass media in traditional forms of broadcasting,publishing,newspapers,and film and television provided the mainstream channels for the publicity of social ideologies;The emergence and popularization of online communication since the new century have become a powerful supplement to the traditional media.Since the 18th National Congress of the Communist Party of China,with the development of mobile Internet and the rapid progress of artificial intelligence technology,network communication has really become the mainstream channel for the dissemination of social thoughts,which fundamentally presents a new characteristic of this era.Over the past forty years,the dissemination of social thoughts has shown a clear development pattern:the mainstream media gradually put down their airs,and the grassroots society is gradually gaining its discursive power;The communication structure has evolved from a bi-directional linear structure in the traditional media era to a multi-dimensional interactive network structure in the new era;All that is to be disseminated has shifted from what was systematic and theoretical to what now becomes fragmented,visual,entertaining,and covert;The integration and development of communication media,and the positive interaction between the new and old media in the different eras;And,what is to be disseminated is constantly changing with the development of social economy and the enhancement of mainstream ideological discourse power,and the good situation of unified dominance and diverse coexistence in the ideological field becomes gradually consolidated.