基于层次分析法的购物中心多种经营点位设计质量评价

Evaluation of Design Quality for Multiple Business Operation Points in Shopping Centers Based on the Analytic Hierarchy Process

购物中心室内多种经营点位设计质量对顾客吸引力、停留时间和经营坪效均有影响。首先,研究基于层次分析法建立了5个准则层及15个指标层。其次,通过对18位专家的打分结果论证,得出交通通达性是最为重要的因素,之后依次为总体形象、照明设计、道具陈列、标识设计。总体权重方面,指标层的开放平面布局、色温与设计主题协调、视线通透度依次位居前三。最后,通过焦点小组访谈对以上结果进行解释。以期为购物中心室内多种经营点位设计质量评价提供科学的评估工具,以优化商业空间品质,提升经济效益。

The design quality of multiple business operation points in shopping centers has an impact on customer attraction,stay time and management efficiency.Firstly,5 criterion layers and 15 index layers are established based on analytic hierarchy process.Secondly,through the scoring results of 18 experts,it is concluded that traffic accessibility is the most important factor,followed by the overall image,lighting design,prop display,sign design.In terms of overall weight,the open layout of the index layer,color temperature and design theme coordination,and sight permeability ranked first three.Finally,the above results were explained through focus group interviews.In order to optimize the quality of commercial space and improve the economic benefit,it is expected to provide a scientific evaluation tool for the quality evaluation of the design of multiple business operation points in shopping centers.