评价理论视角下官媒和自媒体“硬新闻” 标题对比分析——以唐山打人事件为例

A Comparative Analysis of "Hard News" Headlines in Official Media against We-media from the Perspective of Evaluation Theory:Taking the Tangshan Beating Incident as An Example

在“硬新闻”的报道中,自媒体与官方媒体在用词和句式上往往会出现一些不同,体现态度和立场的差异。本文将评价理论作为理论指导,以微博中官方媒体与自媒体对“硬新闻”报道时所用的标题为对象,通过定量统计与定性分析相结合的方式,对二者进行对比分析,发现自媒体和官方媒体在判断资源、借言介入以及模糊聚焦的使用中体现明显差异,旨在帮助读者更好地对新闻进行评价性阅读。

In the reporting of"hard news",there are often some differences between the we-media and official media in terms of words and sentence patterns,which reflects the differences in attitude and stance.Taking the evaluation theory as theoretical guidance,taking the headlines used by official media and we-media in"hard news"reports on Weibo as research object,and combining quantitative statistics and qualitative analysis,this paper finds on comparative analysis basis that tparticipatory media shows obvious differences in the use of judgment resources,verbal intervention and fuzzy focus.It is expected that this paper may help readers better experience news reading evaluatively.