海南榴莲产业发展对策

Countermeasures on Durian Industry Development in Hainan

榴莲是著名的热带水果,营养价值高,风味独特。榴莲在海南引种后长期处于不评不驯状态,2019年以来才开始规模化种植。研究团队经过调研和文献分析发现:海南榴莲产业具有产业规模小、榴莲果品优势独特的特点;现阶段海南榴莲产业化发展存在榴莲资源品种积累薄弱、国外产品竞争压力大、果品新鲜性优势变小等问题。最后,针对性提出:海南榴莲产业要设定高档稀缺质优势、围绕“树上熟”特点营销、开发不臭的榴莲品种、以游定产耦合发展、打造智慧农业新表率、建设全产业链集群等对策建议,以期为海南榴莲全产业链发展提供借鉴。

Durian is a famous tropical fruit with high nutritional value and unique flavor.Durian planting in Hainan has been stagnant for a long time in the successful stage of introduction,and large-scale planting has only begun since 2019.Through investigation and literature research,the research team found that:Hainan durian industry has the characteristics of small industrial scale and unique durian fruit advantages;At present,there are some problems in durian industrialization development in Hainan,such as weak accumulation of durian resources,great competition pressure from foreign products,and small advantage of fruit freshness.Finally,the paper puts forward countermeasures and suggestions such as setting high-grade scarce quality advantages,marketing around the characteristics of"tree maturity",developing odorless durian varieties,coupling development with tourism and production,building a new example of smart agriculture,and building a whole industry chain cluster,so as to provide reference for the development of tropical fruit trees and the cultivation of the whole industry chain of durian in Hainan.