乡村振兴背景下义乌市乡村旅游高质量发展的困境与对策

The Dilemma and Countermeasures of High-Quality Development of Rural Tourism in Yiwu City under the Background of Rural Revitalization

乡村旅游作为实施乡村振兴战略的重要抓手,能带动乡村经济发展,提升农民生活水平。本文以义乌市为例,通过分析研究区乡村旅游发展现状,发现存在乡村旅游资源开发不充分、乡村旅游基础设施和服务水平有待提升、乡村旅游产业链不完善以及缺乏专业人才队伍等问题,并提出了加强乡村旅游规划、提升乡村旅游服务水平、完善乡村旅游产业链、加强从业人员的培训教育等对策,旨在进一步推动义乌市及其他县市乡村旅游的高质量发展。

Rural tourism,as an essential approach to implementing the rural revitalization strategy,can drive the development of the rural economy and improve the living standards of farmers.This article taking Yiwu City as an example,by studying the current situation of rural tourism development in the region,finds that there are problems such as insufficient development of rural tourism resources,poor rural tourism infrastructure and service level,incomplete developed rural tourism industry chain,and lack of professional talents.The article puts forward a series of countermeasures,including optimizing rural tourism planning,strengthening the service level,gradually improving the rural tourism industry chain,providing more training and education for employees.These suggestions aim to further promote high-quality development of rural tourism in Yiwu City and other counties.