IP文化创意对乡村旅游韧性的贡献——以梧林传统村落为例

Analysis of the Contribution of IP Cultural Creativity to the Resilience of Rural Tourism--Taking Wulin Traditional Village as an Example

在农村文化旅游产业发展遭遇困境的大背景下,如何增强乡村旅游业的韧性值得研究。本文在梳理前人研究成果的基础上,通过梧林传统村落案例分析,探究IP文化创意对乡村旅游韧性的影响。研究发现,IP文化创意有助于提升乡村的文化韧性和旅游产品的供给韧性。

Against the backdrop of challenges faced by the rural cultural tourism industry,how to enhance the resilience of rural tourism is worth pondering.On the basis of previous studies,this paper mainly explores the impact of IP cultural creativity on rural tourism resilience through case analysis.It's found that IP cultural creativity can improve the cultural resilience of villages and the supply resilience of tourism products.