“双碳”目标下我国体育产业数字化发展:理论逻辑、现实困境与实施路径

The digital development of China’s sports industry under the goal of“double carbon”:theoretical logic,realistic dilemma and implementation path

运用文献资料法和逻辑分析法,诠释“双碳”目标下我国体育产业数字化发展的内涵,并阐释其发展的理论逻辑:聚焦一个“双碳”目标,迈向数字化绿色化两大方向,推进体育产业三大业态和四大链条全面绿色低碳发展;继而分析了“双碳”目标下体育产业数字化发展的现实困境:投资引导政策和法治建设不健全,营商环境不完善,社会低碳发展理念尚未形成,低碳核心关键技术能力不足。基于此提出发展路径:政策支撑,建立有效的政策体系;经济保障,打造良好的营商环境;社会引导,培育健康的发展共识;技术赋能,推广先进的低碳技术。

By using the methods of literature data and logical analysis,this article interprets the connotation of the digital development of the sports industry of our country under the“double carbon”goals,and explains the theoretical logic of its development:focusing on the“double carbon”goals,and moving towards the two directions of digitization and greenization,promoting the three major forms of the sports industry and four chains to comprehensively green and low carbon development.Then,the paper analyzes the realistic difficulties of the digital development of the sports industry under the goal of“double carbon”:imperfect investment guidance policy and rule of law construction,imperfect business environment,insufficient low-carbon core key technology capabilities,and the concept of social low-carbon development has not yet formed.Based on this,the development path is put forward:policy support to establish an effective policy system;economic security to create a good business environment;social guidance to foster healthy development consensus;technology empowerment and promotion of advanced low-carbon technologies.