中外服装品牌发展因素与差异研究

Research on development factors and differences of Chinese and foreign clothing brands

随着全球经济一体化的深入推进,服装行业竞争日益激烈,中外服装品牌的发展逐渐呈现出差异化。详细论述中外服装品牌发展历程,在此基础上分析中外服装品牌之间的差异,以期提升中国服装品牌的竞争力,实现可持续发展。

With the deepening of global economic integration,the competition in the garment industry is becoming increasingly fierce,and the development of Chinese and foreign clothing brands is gradually showing alienation.Discusses the development course of Chinese and foreign clothing brands in detail,and analyzes the differences between Chinese and foreign clothing brands on this basis,in order to enhance the competitiveness of Chinese clothing brands and achieve sustainable development.