以沉浸式体验实现在地共情传播——新质生产力视角下的艺术乡建路径

Achieving Local Empathetic Communication through Immersive Experiences:Paths of Artistic Rural Construction from the Perspective of New Productive Forces

加快形成新质生产力不仅关涉新技术领域,对乡村振兴也提出了新的要求。艺术乡建作为乡村振兴的发展路径之一,在将生态优势转化为生产优势,发展促进人与自然和谐共生的生产力方面具有天然优势。艺术乡建的可持续发展,既要关注在地性,激发村民的主人翁意识,也要重视村民、艺术家、游客三者的共情传播,助推乡村的高质量、多质性、双质效发展。沉浸式体验凭借其灵活性与互动性,成为兼顾在地性与共情传播的艺术乡建路径,有助于各地乡村挖掘本土特色,打造独特的乡土记忆,增强乡村文化自信。

Accelerating the development of new productive forces involves not only advancements in technology but also new requirements for rural revitalization.Artistic rural construction,as one of the development paths for rural revitalization,has inherent advantages in leveraging ecological strengths to promote productivity and foster a harmonious coexistence between humans and nature.To ensure its sustainable development,it is important to consider not only the local community and encourage a sense of ownership among villagers,but also to prioritize empathetic communication between villagers,artists,and tourists to thus promote high-quality,multi-faceted and efficient development of rural areas.Immersive experiences,with their flexibility and interactivity,have become a popular path of artistic rural construction that balances localism and empathetic communication,helping rural areas to explore their unique characteristics,create distinctive rural memories and enhance rural cultural confidence.