构建中华文明标识体系的逻辑框架、符号表达与实现路径

Logical Framework,Symbolic Expression,and Implementation Path of Constructing the Symbol System of Chinese Civilization Identity

中华文明标识体系是中华民族集体特征的文化呈现和符号凝聚。从历时和共时维度提炼中华文化的精神内核,构建中华文明标识体系应立基于“中华民族—中华文化—中华文明”的理论链条和增强中华文化国际影响力的世界观照。运用文化符号学的理论框架,中华文明标识体系的所指层指涉中华文明的精神内涵,以中华文明突出特性和中国精神中国价值为符号要素提炼标准;能指层以载体形式呈现中华文明的物质形态,建立起清晰的符号系统分类体系;文化符号的价值表达依赖传播机制实现社会化和国际化。由此构建中华文明标识体系要从所指、能指和传播维度入手,提炼中华文明的标识性概念,建立层次化观念组合;加强标识实体传承和创新,利用数字化技术拓展载体形式;以民族叙事和文明叙事诠释传播话语,以创新媒介和场景呈现优化叙事策略。

The symbol system of Chinese civilization identity is the cultural representation and symbol cohesion of the collective characteristics of the Chinese nation.Extracting the spiritual core of Chinese culture from both diachronic and synchronic dimensions,the construction of the symbol system of Chinese civilization identity should be based on the theoretical chain of"Chinese Nation-Chinese Culture-Chinese Civilization"and the worldview of enhancing the international influence of Chinese culture.Utilizing the theoretical framework of cultural semiotics,the referent layer of the symbol system of Chinese civilization identity refers to the spiritual connotation of Chinese civilization,with refining standards based on the prominent characteristics of Chinese civilization and Chinese values as symbolic elements.The signifier layer presents the material form of Chinese civilization as s carrier,establishing a clear classification system of symbolic systems.The value expression of cultural symbols relies on communication mechanisms to achieve socialization and internationalization.Therefore,the construction of the symbol system of Chinese civilization identity should start from the referent,signifier,and communication dimensions,refining the identifying concepts of Chinese civilization and establishing a hierarchical conceptual combination.It should strengthen the inheritance and innovation of identity entities,expand carrier forms using digital technology,interpret communication discourse through national narratives and civilizational narratives,and optimize narrative strategies through innovative media and scenes.