三农自媒体对乡村振兴的影响研究

Research on the Impact of Rural Self-media on Rural Revitalization

自媒体平台为农民参与乡村文化传播和农产品线上推广提供了技术支持和载体支撑,在提升农民主体地位、改善农民信息环境、拓宽农民增收致富渠道等方面发挥了重要作用。探究三农自媒体对乡村振兴的影响不仅能为三农自媒体高质量发展提供理论指导,而且对推进乡村振兴战略具有重要意义。基于2020年我国各省的相关数据,通过熵权法、耦合协调分析和灰色关联分析探究三农自媒体对乡村振兴的影响。结果表明:三农自媒体对乡村振兴具有一定的促进作用;我国各地区乡村振兴和三农自媒体的耦合程度均较高,但不同区域两体系的发展水平和协调状态存在差异,大致呈现为中部地区耦合协调程度较高,东北地区、西部地区三农自媒体发展水平与乡村振兴耦合协调程度较低。为了充分发挥三农自媒体对乡村振兴的推动作用,一是要加大宣传,提高农民参与三农自媒体的意识;二是要加强对三农自媒体的支持,鼓励其发扬乡村文化;三是要丰富三农自媒体发展模式,建立健全相关制度;四是要做好三农自媒体内容的监管工作,引导自媒体健康可持续发展。

Self media platforms provide technical support and carrier support for farmers to participate in rural cultural dissemination and online promotion of agricultural products,playing an important role in enhancing the main position of farmers,improving their information environment,and expanding channels for farmers to increase income and become rich.Exploring the impact of rural self media on rural revitalization not only provides theoretical guidance for the high-quality development of rural self media,but also has important significance for promoting rural revitalization strategies.Based on relevant data from various provinces in China in 2020,this study explores the impact of self media on rural revitalization through entropy weight method,coupling coordination analysis,and grey correlation analysis.The research results show that self media for agriculture,rural areas,and farmers has a certain promoting effect on rural revitalization;the coupling degree between rural revitalization and rural self media in various regions of China is relatively high,but there are differences in the development level and coordination status of the two systems in different regions.It is roughly shown that the coupling coordination degree is relatively high in the central region,while the coupling coordination degree between rural self media development and rural revitalization is relatively low in the northeast and western regions.In order to fully leverage the role of self media in promoting rural revitalization,firstly,it is necessary to increase publicity and enhance farmers’awareness of participating in self media in agriculture,rural areas,and farmers;secondly,we need to strengthen support for self media in agriculture,rural areas,and farmers,and encourage them to promote rural culture;thirdly,we need to enrich the development model of self media for agriculture,rural areas,and farmers,and establish and improve relevant systems;the fourth is to do a good job in supervising the content of self media for agriculture,rural areas,and farmers,and guide the healthy and sustainable development of self media.