体育赛事赋能乡村振兴的理论逻辑与经验启示——基于贵州台盘“村BA”的案例分析

The Theoretical Logic and Experiential Insights of Empowering Rural Revitalization through Sports Events--A Case Study of CunBA in Taipan Village of Guizhou Province

本文采用文献资料法、田野调查法、案例分析法等研究方法,以贵州台盘“村BA”为例,探讨乡村体育赛事赋能乡村振兴的逻辑、经验与启示。研究认为:体育赛事赋能乡村振兴的理论逻辑体现在新时代体育强国建设与乡村振兴发展的同步耦合性、新时期体育多元功能与乡村振兴目标的高度契合性、“文体旅农”产业融合发展助推乡村振兴的新趋势等方面。其经验启示为:丰富赛事文化内涵,打造民俗文化内生性体育赛事模式;促进乡村产业融合,形成“体育+”多业态融合发展模式;培养本土体育人才,提升乡村体育组织管理效能;立足地区资源条件,推动乡村生态可持续发展。

This study explores the theoretical logic and experiential insights of empowering rural revitalization through sports events from the example of CunBA in Taipan Village of Guizhou Province,using literature research method,field investigation,and case analysis.The findings reveal that the theoretical logic of empowering rural revitalization through sports events is reflected in the synchronous coupling of building a strong sports nation in the new era and promoting rural revitalization,the high compatibility between the diverse functions of sports in the new era and the goals of rural revitalization,and the new trend of integrating the"culture,sports,tourism,and agriculture"industries to promote rural revitalization.The experiential insights include enriching the cultural connotation of sports events to create an endogenous model of folk culture-oriented sports events,promoting the integration of rural industries to establish a"sports+"multi-format integration development model,cultivating local sports talents to enhance the management efficiency of rural sports organizations,and leveraging regional resources to drive sustainable ecological development in rural areas.