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乡村体育赛事助力乡村振兴的思考

Reflections on Rural Sports Events Facilitating Rural Revitalization
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摘要 本文采用文献资料法、案例分析法等研究方法,结合贵州“村超”赛事的发展状况,从乡村体育赛事助力乡村振兴的价值出发,分析实践经验,提出推进路径。研究认为:乡村体育赛事助力乡村振兴具有促进乡村产业蓬勃发展、推动乡村文化传承创新、促进乡村组织振兴、激活乡村人才生命力等价值。乡村体育赛事助力乡村振兴的实践经验体现在国家战略政策的推动、地方特色资源的带动、专业组织宣传的促动以及群众体育内需的驱动。基于此,提出推进路径:打造品牌特色,促进产业振兴发展;坚持赛事活动土味,保持乡村文化黏性;整合赛事资源,促进乡村人才振兴;创新宣传工作,提升组织传播水平。 Through literary review,case study,and other methodologies,in conjunction with the development of"vilage super"events in Guizhou,this paper analyzes practical experiences and proposes promotional pathways from the perspective of the value of rural sports events in facilitating rural revitalization.The study concludes that rural sports events contribute to rural revitalization,which has the value of promoting the vigorous development of rural industries,promoting rural cultural inheritance and innovation,facilitating the revitalization of rural organizations,and activating the vitality of rural talents.The practical experience of rural sports events contributing to rural revitalization is reflected in the promotion of national strategic policies,the driving force of local characteristics and resources,the promotion of professional organizations,and the driving force of the internal demand for mass sports.Based on this,the promotion path is proposed:create brand characteristics and promote the development of industrial revitalization;insist on the earthy flavor of events and activities and maintain the stickiness of rural culture;integrate event resources and promote the revitalization of rural talents;and innovate publicity work and enhance the level of organizational dissemination.
作者 易哲 Yi Zhe(Hunan University of Technology,Zhuzhou 412007,China)
机构地区 湖南工业大学
出处 《体育科技文献通报》 2024年第10期71-73,共3页 Bulletin of Sport Science & Technology
关键词 “村超” 乡村体育 乡村振兴 乡村发展 "village super"events rural sports rural revitalization rural advancement
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