新质生产力赋能体育产业高质量发展的时代机遇、现实困境与发展路径

The Opportunities,Realistic Challenges and Development Paths of Empowering High-quality Development of Sports Industry with New Quality Productive Forces

新质生产力是促进体育产业高质量发展的新动力。本文采用文献资料法、逻辑分析法等研究方法,首先,从数字化驱动体育产业的创新性发展、生命敬畏感催生对体育与健康的新认知、追求优质生活造就服务业蓬勃发展等方面考察了新质生产力赋能体育产业高质量发展的时代机遇;其次,从政策贯彻落实欠缺、科研创新能力不足、绿色发展理念匮乏、优质需与供不平衡等方面探讨了新质生产力赋能体育产业高质量发展的现实困境;最后,提出了新质生产力赋能体育产业高质量发展的路径:以“政”促“质”为保障,确保高质量体育产业行稳致远;以“智”促“质”为主导,数字化助力体育产业智能化;以“新”促“质”为引领,体育领域生产力注入新活力;以“广”促“质”为渠道,激发高质量体育产业消费潜力。

New quality productive forces are new driving forces to promote the high-quality development of sports industry.This paper adopts the methods of literature review and logical analysis.Firstly,from the aspects of digital development driving the innovation of sports industry,the sense of awe of life promoting the new cognition of sports and health,and the pursuit of high-quality life creating the vigorous development of service industry,this paper examines the opportunities of the times for new productive forces to enable the high-quality development of sports industry.Secondly,from the aspects of lack of policy implementation,lack of scientific research and innovation ability,lack of green development concept,imbalance between high-quality demand and supply,this paper discusses the practical dilemma of high-quality development of new quality productive forces-enabled sports industry.Finally,this paper puts forward the path of high-quality development of sports industry empowered by new quality productive forces:taking"policies"to promote"quality"as the guarantee to ensure that high-quality sports industry is stable and far-reaching;led by"intelligence"to promote"quality,"digitalization helps the sports industry to be intelligent;guided by the"new"to promote"quality,"the productive forces of the sports field is injected with new vitality;taking""wide"to promot"quality"as a channel to stimulate the consumption potential of high-quality sports industry.