基于顾客感知价值的体育培训机构服务质量提升路径研究

Research on the Path of Improvingg Service Quality of Sports Training Institutions Based on Customer Perceived Value

本研究结合顾客感知价值理论通过文献资料法、问卷调查法、实地考察法、数理统计法等方法来对体育培训机构服务对象展开调研,对家长和学员顾客感知价值的“利益”“权衡”“感知”进行分析,提出机构可在“场地设施”“任务分工”“教学教研”“教练员队伍”“宣传方式”提升服务质量的路径与策略建议。

This study combines customer perceived value theory to conduct research on the service objects of sports training institutions through methods such as literature review,questionnaire survey,field investigation,and mathematical statistics.It analyzes the"benefits","trade-offs",and"perceptions"of customer perceived value for parents and students,and proposes that institutions can improve their"venue facilities","task division","teaching and research","coach teams",and"publicity methods"path and strategy recommendations for improving service quality.