“五位一体三成长”:“电子商务”课程思政项目式教学探索

"Five in One and Three Growth":Exploration of Ideological and Political Project-Style Teaching of Electronic Commerce Course

项目式教学目前在本科教学改革中备受青睐。项目式教学应用于课程思政教学,既可以发挥该教学法的优势也可以彰显课程思政的价值。“电子商务”课程思政核心元素的发掘有以下七条线索:互联网精神和创新创业意识、数据思维和精准决策、经世济民和职业道德、进家国情怀和使命担当、守正创新和工匠精神、虚拟世界与法制世界、世界视野和中国故事。在课程目标设置、项目选题、认知模式设计、项目实践、项目评价等五个教学环节有机融入“电子商务”课程思政元素,打造促进学生个人成长、团队成长和社会成长的“五位一体三成长”的课程思政教学模式,可以有效提升课程思政教学效果和创新型人才培养水平。

The project-based teaching is very popular in undergraduate teaching reform.The use of project-based teaching in the curriculum ideological and political teaching can not only give full play to the advantages of the teaching method but also highlight the value of curriculum ideological and political teaching.Exploring the core elements of Electronic Commerce Course ideology and poli-tics has the following seven clues:the spirit of the Internet and the consciousness of innovation and entrepreneurship,data thinking and accurate decision-making,economic and professional ethics,feelings and mission,integrity and innovation and craftsman spirit,the virtual world and the legal world,the world vision and the Chinese story.In the five teaching links of course goal setting,proj-ect selection,cognitive mode design,project practice and project evaluation,the ideological and po-litical elements of"e-commerce"course are organically integrated to create a"five-in-one and three-growth"course ideological and political teaching model that promotes students'personal growth,team growth and social growth,which can effectively improve the effect of course ideological and political teaching and the training level of innovative talents.