南康家居市场江西省木材供应策略研究

Study on the Supply Strategy of Jiangxi Timber in the Nankang Home Furnishings Market

江西省赣州市南康区家居产业发展迅速,是家具企业数量最多的全国家具产业集群之一,拥有全国首件地名命名的“南康家具”工业产品集体商标。近年来,受疫情及国际贸易影响,木材供应链逐渐暴露出原木锯材供应量不足、运力紧张、价格大幅波动等问题。为此,调研南康家居产业木材贸易现状,分析木材贸易困境势在必行。提出以供应制度、宣传途径、营销渠道等方面建设供应链体系,从材性研究、创新设计、标准引领等方面深化技术研发,以咨询专家库、人才教育链、重构专项培训等方面提高人才队伍,从制定发展方向、规划园区建设、强化物流配套、发挥协会作用等方面实施保障,为家居产业转型升级提供决策参考。

The home furnishing industry in Nankang District,Ganzhou City has experienced rapid development and is one of the largest furniture industry clusters in China,boasting the highest number of furniture enterprises.The region has established the country’s first collective trademark for industrial products,known as“Nankang Furniture”。However,in recent years,the industry has faced challenges stemming from the impact of the COVID-19 pandemic and shifts in international trade.These challenges have gradually exposed problems within the timber supply chain,such as insufficient supply of sawn timber,constrained transportation capacity,and significant price fluctuations.To address these issues,it is necessary to investigate the current state of wood trade in the Nankang home furnishing industry and analyze the difficulties encountered.Proposed solutions should focus on building a more robust supply chain system,encompassing improvements to the supply system,publicity channels,and marketing channels.Additionally,deepening technological research and development in areas like material properties,innovative design,and standard guidance could enhance the industry’s capabilities.Strengthening the talent pool through measures such as consulting expert databases,developing talent education chains,and restructuring specialized training programs would also be beneficial.By implementing these basic guarantees and leveraging the role of industry associations,the home furnishing industry in Nankang District can better navigate its transformation and upgrading,providing valuable decision-making reference for the sector’s future development.