基于品牌化设计思维的国际设计人才培育与实践探索--以toB及toC品牌设计差异为中心

Cultivation and Practice Exploration of International Design Talents Based on Branded Design Thinking--Centering on the Differences between toB and toC Brand Design

在全球经济文化融合的背景下,设计教育面临新的挑战与机遇。设计作为连接文化与商业的桥梁,其重要性日益凸显,设计应当与品牌文化紧密相连。通过设计课程教学改革,研究品牌化设计思维模式的设计实践,有助于应对未来不确定的市场需求。设计师需要深入了解品牌的定位、目标受众以及市场环境,从而创作出既符合品牌特色又具有创新性的设计作品,以此为国际设计教育的发展注入新的活力。

Under the background of global economic and cultural integration,design education is facing new challen-ges and opportunities.The paper focuses on the application of branded design thinking in the reform and practice of international design education,aiming to explore,refine,and convey the core value of branded design thinking in design education.It emphasizes that design should be closely linked with brand philosophy and brand culture,and convey the unique value and personality of the brand through design.Through the reform of curriculum teaching,we study the design practice of branded design thinking mode to cope with the uncertain market demand in the future.Designers need to deeply understand the brand positioning,target audience,and market environment,so as to create design works that not only conform to the brand characteristics but also have innovation,injecting new vitality into the development of international design education.