新质生产力促进出版业创新发展路径研究

Research on New Quality Productivity Promoting Innovative DevelopingPath of the Publishing Industry

分析了在科学技术快速发展的背景下,出版业面临的挑战和机遇。如何积极拥抱以大数据和人工智能为代表的新的科学技术,使之成为助力出版业快速发展的新质生产力,是出版人必须认真思考的问题。分析了新质生产力在出版工作中的应用,并针对出版工作中选题策划等问题进行SWOT分析,提出了新质生产力助力传统出版业创新发展的思路和途径,为出版业的可持续发展提供相关参考。

The new challenges and opportunities were analyed for the publishing industry under the backdrop of rapid development of science and technology.How to actively embrace new science and technology represented by big data and artificial intelligence and make them New Quality Productivity that helps the rapid development of the publishing industry is an question that publishers must seriously consider.It analyzed the application of New Quality Productivity in publishing work,and conducted a SWOT analysis on issues such as topic design in publishing work,and proposed ideas and ways for New Quality Productivity to help the innovative development of the traditional publishing industry,which is of reference value for the sustainable development of the publishing industry.