大理州“文旅融合”调查研究

Investigation and Research on the "Integration of Culture and Tourism" in Dali Prefecture

大理建成名副其实的历史文化名城、国际旅游名城和打造世界级文旅产业,是实现大理文旅高端化、高质化和国际化的重要路径。基于大理州“文旅融合”现状的调查发现:大理州旅游资源丰富、历史底蕴深厚,但文旅面临单点集中、多点分散、合而不融的局面。大理应以“文旅融合”理念统筹文化事业、文化产业和旅游业;发挥政府主导作用、强化文旅人才培育、加强新闻媒体宣传及发挥区位优势,推动大理“文旅融合”高质量发展。

Building Dali into historical and cultural city and an international tourism city worthy of the name,and creating a worldclass cultural and tourism industry is an important path to realize the high-end,high-quality and internationalization of Dali's culture and tourism.Based on the investigation of the current situation of "integration of culture and tourism" in Dali Prefecture,it is found that Dali Prefecture is rich in tourism resources and has profound historical heritage,but it is now facing a problem of single-point concentration,multi-point dispersion and integration without full fusion.Dali should coordinate cultural undertakings,cultural industries and tourism industry with the concept of "integration of culture and tourism".It should also play the leading role of the government,strengthen the cultivation of cultural and tourism talents,strengthen the publicity of news media and give play to its geographical advantages to promote the high-quality development of "integration of culture and tourism" in Dali.