“葡萄酒+文旅”融合发展为乡村振兴赋能--以陕西省丹凤县为例

Empowering rural revitalization through the integrated development of"wine+cultural tourism"--Taking Danfeng County as an example

以丹凤县为例,探讨葡萄酒产业与文旅产业融合发展对乡村振兴的推动作用,通过揭示二者融合发展的潜力及其对乡村经济、文化、产业、生态各方面的积极影响,提出双轮驱动即产业融合与文化挖掘、双翼齐飞即旅游升级与生态保护、双核驱动即政策保障与人才支撑、双向互动即城乡融合与区域协同来构建“葡萄酒+文旅”融合发展的新模式,旨在促进乡村经济发展、文化繁荣、产业融合,从而达到乡村五位一体全面振兴,为葡萄酒产业发展建言献策,为乡村振兴战略增砖添瓦。

Taking Danfeng County as an example,the driving roles of the integrated development of the wine industry and cultural tourism industry in rural revitalization were explored.By revealing the potential of their integrated development and its positive impacts on the rural economy,culture,industry,and ecology,it was proposed that a new model of integrated development of"wine+cultural tourism"established through dual-wheel driving,namely industrial integration and cultural excavation,dual-wing flying,namely tourism upgrading and ecological protection,dual-core driving,namely policy guarantees and talent support,and dual-directional interaction,namely urban-rural integration and regional collaboration.The aim was to promote rural economic development,cultural prosperity,and industrial integration,thereby achieving comprehensive revitalization of the rural areas in five dimensions,as well as providing suggestions and strategies for the development of the wine industry and contribute to the strategy of rural revitalization.