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区块链赋能体育消费升级的逻辑理路与实践取向

Logical Path and Practical Orientation of Blockchain Empowering Sports Consumption Upgrading
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摘要 运用文献资料、逻辑分析等方法,分析区块链赋能体育消费升级的价值、逻辑理路,并提出实践取向。价值:分布式存储确保体育数据私密性与拓展性,共识机制提高体育交易可达性与有效性,非对称加密保障体育产品流通性与独特性,智能合约促成体育消费高效性与均等性。逻辑理路:制度供给创新体育产业模式,结构升级驱动体育产业转型,效率提升塑造体育消费品类。实践取向:推动概念落地,统筹建设体育消费线上应用生态;深化产业协同,以区块链加强体育消费供需对接;打造技术桥梁,聚焦体育消费系统升级关键问题。 By using the methods of literature review and logical analysis,this paper analyzed the value and logical path of blockchain empowering sports consumption upgrading,and put forward the practical orientation.Value:Distributed storage ensures the privacy and expansion of sports data,consensus mechanism improves the accessibility and effectiveness of sports transactions,asymmetric encryption guarantees the liquidity and uniqueness of sports products,and smart contracts contribute to the efficiency and equality of sports consumption.Logical path:Institutional supply innovates the mode of sports industry,structural upgrading drives the transformation of sports industry,and efficiency improvement shapes sports consumer categories.Practical orientation:We should promote the implementation of the concept to coordinate the construction of the online application ecology of sports consumption,deepen industrial collaboration to strengthen the connection between sports consumption supply and demand with blockchain,and build a technical bridge and focus on the key issues of upgrading the sports consumption system.
作者 王碧莹 沈克印 WANG Bi-ying;SHEN Ke-yin(School of Economics&Management,Wuhan Sports University,Wuhan 430079,China;Hubei Sports Industry Research Center,Wuhan 430079,China)
出处 《体育文化导刊》 CSSCI 北大核心 2024年第11期21-28,共8页 Sports Culture Guide
基金 国家社会科学基金后期资助项目(23FTYB002)。
关键词 数字技术 体育消费 消费升级 区块链 digital technology sports consumption consumption upgrading blockchain
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