论体育消费新场景的发展逻辑与实现路径

Development Logic and Realization Path of the New Scene of Sports Consumption

运用文献资料、内容分析、逻辑分析等方法,探究体育消费新场景的时代动因、发展逻辑,并提出实现路径。时代动因:政策日趋完善,人群扩容增量,水平稳步提升,结构转型升级。发展逻辑:紧扣社会矛盾变化,满足人民美好生活;厘清场景演进逻辑,紧随消费需求变化;把握消费突出问题,明确场景发展指向。实现路径:培育特色活动,释放活力;挖掘社区潜力,抢抓契机;聚焦消费群体,强化功能;赋能体育设施,拓展空间;厚植文化根基,激活动能。

By using the methods of literature review,content analysis and logical analysis,this paper analyzed the era motivation,development logic and the realization path of the new scene of sports consumption.Era motivation:The consumption policies are becoming increasingly perfect,the consumption population is expanding and increasing,the consumption level is steadily improving,and the consumption structure is undergoing transformation and upgrading.Development logic:It is closely linked to social contradictions and changes to meet the people's better life,clarifies the evolution logic of the scene to follow changes in consumer demand,and grasps the prominent problems of consumption to make clear the direction of scene development.Realization path:We should cultivate special activities to release vitality,tap the potential of communities to seize opportunities,focus on consumer groups to strengthen functions,empower sports facilities to expand space,and consolidate the cultural foundation to activate the driving force.