体育康养旅游积极应对人口老龄化的理论机制与行动路向

Theoretical Mechanisms and Action Direction of Sports and Wellness Tourism in Positively Responding to Population Ageing

运用文献资料、逻辑分析等方法,探讨体育康养旅游积极应对人口老龄化的学理阐释、理论机制以及现实境遇,并提出行动路向。从需求机制、供给机制、动力机制三方面探讨体育康养旅游积极应对人口老龄化的理论机制。现实境遇:企业运营存在风险,产业支撑体系不够,市场供需结构错配,专业技能人才紧缺。行动路向:实施立体化举措,降低企业运营风险;构建多元化主体,完善产业支撑体系;培育多样化业态,提升供需适配能力;培养复合型人才,精准对接市场需求。

By using the methods of literature review and logical analysis,this paper explored the academic interpretation,theoretical mechanism and realistic situation of sports and wellness tourism actively responding to population ageing,and proposed action direction.This paper discussed the theoretical mechanism of sports and wellness tourism in response to population aging from three aspects:demand mechanism,supply mechanism and motivation mechanism.Realistic situation:There are risks in the operation of enterprises,the industrial support system is not enough,the market supply and demand structure is mismatched,and the professional skills are in short supply.Action direction:We should implement multidimensional measures to reduce the operational risks of enterprises,build diversified entities to improve the industrial support system,cultivate diversified business forms to improve the ability to match supply and demand,and cultivate interdisciplinary talents to accurately meet market needs.