新时代“电商平台+农村物流”发展困境与路径分析

The Analysis of Development Dilemma and Paths of"E-Commerce Platform+Rural Logistics"in the New Era

现代物流和线上购物快速发展,已作用于农业领域,表现在农村物流和农产品电商平台的建设方面。在农产品市场需求多样化的背景下,“电商平台+农村物流”已成为大势所趋,并为农业经济高质量发展和乡村振兴注入了新的活力。但当前农村物流和电商平台的发展建设还不够成熟,农产品输入和互联网经济的结合还不够紧密。文章通过对电商平台和农村物流的发展现状进行调查,并剖析二者的相关性,指出目前困扰二者协同发展的基础设施不完善等诸多问题,基于乡村振兴战略背景探讨二者深度结合和高质量发展的有效路径。

The rapid development of modern logistics and online shopping has acted on the agricultural field,which is manifested in the construction of rural logistics and agricultural product e-commerce platforms.In the context of more diversified market demands for agricultural products,"e-commerce platform+rural logistics"is the general trend,and can inject new vitality into the high-quality development of the agricultural economy and rural revitalization.However,the current construction of rural logistics and e-commerce platforms are not mature enough,and the combination of agricultural product input and the Internet economy is not tight enough.Through the investigation of the development status of e-commerce platforms and rural logistics,this paper analyzes the correlation between the two.It points out many problems such as incomplete infrastructure that currently plague the coordinated development of the two,and discusses the effective way of the deep integration and high-quality development of the both based on the strategic background of rural revitalization.