乡村振兴背景下农产品物流供应链优化探究

Optimization of Agricultural Product Logistics Supply Chain Under the Background of Rural Revitalization

2023年中央一号文件进一步提出要全面推进乡村振兴重点工作:“守好‘三农’基本盘至关重要,不容有失……要立足国情农情,体现中国特色,建设供给保障强、科技装备强、经营体系强、产业韧性强、竞争能力强的现代化农业强国。”当前,随着居民收入水平的提升和电商行业的发展,我国农产品物流正迈向高质量发展阶段,然而,随着消费者对农产品质量和农产品物流供应要求的不断提高,我国农产品物流供应链的发展也面临着前所未有的挑战。文章以乡村振兴为背景,分析农产品物流供应链的现状,研究农产品物流供应链存在的问题,最后以此为线索提出乡村振兴背景下农产品物流供应链的优化策略。

China's No.1 central document for 2023 further proposed to comprehensively promote the key work of rural revitalization:"It is crucial to keep the base of agriculture,rural areas and farmers,and not to make any mistakes...It is necessary to base on the national and agricultural conditions and ref lect Chinese characteristics to build a modern agricultural power with strong supply guarantee,strong scientific and technological equipment,strong management system,strong industrial toughness and strong competitiveness."At present,with the improvement of residents'income level a nd the development of e-commerce industry,China's agricultural product logistics is moving towards a stage of high-quality development.However,with the continuous improvement of consumers'r equirements f or t he a gricultural p roduct q uality a nd t he a gricultural p roduct logistics supply,t he d evelopment o f agricultural product logistics supply chain is facing unprecedented challenges.This paper takes rural revitalization as the background,analyzes the current situation of agricultural product logistics supply chain,and studies the existing problems of agricultural product logistics supply chain.Based on this,this paper f inally puts forward the optimization strategies of agricultural product logistics supply chain under the background of rural revitalization.