行动者网络视角下农业小镇数智化转型机制研究——以建德草莓小镇为例

Research on the Mechanism of Intelligent Transformation of Agricultural Towns from the Perspective of Actor Network:Take Jiande Strawberry Town as an Example

随着数智化技术的普及和社会经济的发展,农业小镇的数智化转型成为推动乡村振兴的重要途径。以“建德草莓小镇”为例,基于行动者网络理论,深入剖析了农业小镇数智化转型过程中各类行动者之间的网络关系,探讨政府、科研机构、莓农、消费者等各类行动者在智慧小镇构建过程中的转译环节,构建建德草莓小镇数智化转型的过程机理。研究表明,农业小镇的数智化转型受到多方行动者的共同影响,并通过技术整合推动小镇的整体转型。依托诸如“智能草莓”等数字化平台,当地实现线上线下的深度融合,不仅有助于提升农民收入,还促进了农业相关第三方服务的增值和发展,为全国范围内的草莓产业数字化发展提供了有价值的参考案例和启示,为其他地区推进农业数字化转型提供了可借鉴的经验和模式。

With the popularization of digital intelligence technology and the development of social economy,the digital transformation of agricultural towns has become an important way to promote rural revitalization.Taking“Jiande Strawberry Town”as an example,based on the actor network theory,this paper deeply analyzes the network relationship among various actors in the process of digital intelligent transformation of an agricultural town,discusses the translation link of various actors such as government,scientific research institutions,berry farmers and consumers in the process of building digital intelligent town,and discusses the process mechanism of digital intelligent transformation of Jiande Strawberry town.The research shows that the intelligent transformation of agricultural towns is influenced by many actors,and technology integration promotes the transformation of small towns.Relying on the“digital intelligent strawberry”system,it integrates online and offline to help farmers and agriculture-related third parties increase their income,and drive the development of digital intelligent strawberries in the country.