习近平生态文明思想国际传播:意涵、机遇与策略

The International Communication of Xi Jinping Thought on Ecological Civilization:Implications,Opportunities,and Strategies

习近平生态文明思想国际传播是依托绿色议题推动构建中国话语和中国叙事体系、提升国家文化软实力与国际影响力的重要战略性举措,是向世界展现中国社会主义生态文明建设理论与实践新动态、新进展、新成果的文明交流互鉴之路。从其概念意涵来看,习近平生态文明思想国际传播意指基于中国主体视角、战略目标与现实利益诉求展开的,通过对习近平生态文明思想经典表述及其科学理论内涵与实践引导成就进行传播与交流,推动增进习近平生态文明思想的理论认知(同)度、话语影响力与实践指导性的跨国(区域/文化)信息输出与交互行为的总和。从其价值机遇来看,习近平生态文明思想国际传播具有内在性与外生性两方面重要价值,而当前国际话语交互参与的“绿色机遇”为其价值实现的增效赋能提供了优势条件。从其优化对策来看,习近平生态文明思想国际传播面临国际语境、路径机制、技术变革三方面挑战。对此,国际传播标识性概念和核心话语体系的深入建构、话语叙事方式的优化与创新、传播路径的整合优化、技术赋能与风险防范的协同推进等针对性优化策略,将有利于推动习近平生态文明思想国际传播的长效良序发展。

The international communication of Xi Jinping Thought on Ecological Civilization is a strategic initiative aimed at building China's discourse and narrative system through green topics,thereby enhancing the country's cultural soft power and international influence.It serves as a path for the exchange and mutual learning of civilizations,showcasing to the world the new dynamics,progress,and achievements in China's socialist ecological civilization construction,both in theory and practice.Conceptually,the international communication of Xi Jinping Thought on Ecological Civilization refers to the diffusion,promotion,and exchange activities that,from China's perspective,are based on strategic objectives and practical interests.These activities focus on classic expressions of Xi Jinping ecological civilization thought,its scientific theoretical implications,and its practical accomplishments.The aim is to promote transnational(transregional/transcultural)information output and interaction,enhancing theoretical recognition,discourse influence,and practical guidance of Xi Jinping Thought on Ecological Civilization.In terms of opportunities,the international communication of Xi Jinping Thought on Ecological Civilization has both endogenous and exogenous value.The current global"green opportunity"for international discourse interaction provides advantageous conditions for maximizing its value.Regarding optimization strategies,the international communication faces challenges in terms of the global discourse context,pathway mechanisms,and technological changes.To address these challenges,targeted optimization strategies include the deep construction of identifiable international communication concepts and core discourse system,the optimization and innovation of narrative approaches,the integration and optimization of communication pathways,as well as the collaborative advancement of technology empowerment and risk prevention.These strategies will help foster the sustainable and well-ordered development of the international communication of Xi Jinping Thought on Ecological Civilization.