“健康中国”背景下的森林康养小镇规划研究——以福建省南平市兴田小镇为例

A Study on the Planning of Forest and Wellness Towns in the Context of"Healthy China"--The Case of Xingtian Town,Nanping,Fujian

康养小镇是以健康服务、疗养服务和文化旅游服务为主导产业的特色小镇。近年来,我国康养小镇数量逐渐增多,但本土化特色不足、同质化竞争、地产和商业过度开发、影响自然生态环境和组织运营能力偏低等问题突出。本文以福建省武夷山市兴田康养小镇项目规划设计为例,从康养小镇自身资源禀赋出发,提出“资源禀赋定桩-差异策略导向-特色空间落位”的发展逻辑与模式,从周边产业资源、自身产业基础、自然限定条件三个层次的逻辑把脉场地特色,提出由劣势转向优势、单一转向多元、银发转向全龄、独立转向链条四大核心导向以及以康养产业为核心、文旅产业为重点、生态农业为支撑的健康产业体系。旨在为同类型康养小镇的规划提供借鉴经验,为康养小镇的开发建设提供一定参考。

Health and Wellness Towns are emerging as specialized communities centered on health services,recuperation,and cultural tourism.While the number of such developments in China has grown in recent years,many face persistent challenges,including a lack of localized identity,homogeneous competition,overdependence on real estate and commercial development,ecological degradation,and weak management and operational capacity.This paper uses Xingtian Health and Wellness Town in Wuyishan City,Fujian Province,as a case study to address these issues.By leveraging the town’s unique natural and industrial resources,we propose a development model based on three core components:“resource-based positioning,strategic differentiation,and spatial distinctiveness.”This approach is informed by the town's industrial context,natural constraints,and existing infrastructure.Four key strategies are identified:turning weaknesses into strengths,expanding from single-industry focus to diversification,shifting from elderly-centric services to catering for all age groups,and moving from isolated projects to integrated,networked development.Centering the health and wellness industry as the core of these strategies offers a sustainable and scalable model for future development.This study provides actionable insights for the planning and implementation of Health and Wellness Towns,offering a practical framework for creating sustainable,distinctive wellness communities.