Z世代“搭子社交”的典型表征、生成机理和引导策略

Typical Representation,Generation Mechanism and Guiding Strategy of“Building Child Social Interaction”of Generation Z

随着社会现代化转型和数字技术的发展,高度垂直细分的弱亲密关系是青年社交需求更迭的有益尝试,“搭子社交”因具有精准陪伴、短暂联结、身心纾解等特点,成为受到Z世代青睐的新型社交方式,是Z世代与外界沟通的重要表达渠道。作为Z世代社交模式的“爆款”,“搭子社交”的流行与青年主体、社会思潮、数字技术以及消费转型等因素息息相关,体现了青年对良性情感关系的追求。为此,应当从认识、融入、监管、引领四重维度入手给予适当的引导与支持,形塑青年的理性社交心态,以主流价值观培育群体间价值共识,促进Z世代社交健康有序发展。

With the modernization and transformation of society and the development of digital technology,the weak intimate relationship with a high degree of vertical segmentation is a useful attempt to change the social needs of young people.As the“hot style”of Generation Z’s social model,the popularity of“hitchhiking social”is closely related to factors such as youth subjects,social trends,digital technology and consumption transformation,reflecting young people’s pursuit of benign emotional relationships.To this end,appropriate guidance and support should be given from the four dimensions of understanding,integration,supervision,and guidance,so as to shape the rational social mentality of young people,cultivate value consensus among groups with mainstream values,and promote the healthy and orderly development of Generation Z’s social networking.