消费文化视域下“网红”旅游剖析与行为研究——以广西柳州为例

Analysis and Behavior Research of Internet Celebrity Tourism from the Perspec-tive of Consumer Culture——Taking Liuzhou City,Guangxi as an Example

在信息发展迅速的时代,“网红”旅游逐渐兴起,促进了当地的旅游业发展。文章针对广西柳州市新兴的“网红”旅游进行分析研究,进一步阐述了柳州市的旅游现状,并根据“网红”旅游争议、城乡旅游景区差异、“网红”旅游弊端等问题,提出挖掘其经济效益、依据国家政策法规、深挖增强文化软实力等措施,打造柳州“网红”城市新IP,使柳州市旅游紧随文旅结合潮流,加快“网红”旅游城市进阶成为经典“长红”旅游城市,持续提升经济效益与知名度。

In an era of rapid information development,Internet celebrity tourism has gradually emerged,promoting the development of the local tourism industry.This article conducts an analysis and research on the emerging Internet celebrity tourism in Liuzhou City,Guangxi and further elaborates on the current tourism situation of the city.Based on issues such as the controversy over Internet celebrity tourism,differences between urban and rural tourist attractions,and the drawbacks of Internet celebrity tourism,measures such as exploring its economic benefits,following national policies and regulations,and enhance cultural soft power are proposed.The measures will help create a new IP of Liuzhou as an Internet celebrity city,enable the city’s tourism to closely follow the trend of integrating culture and tourism,accelerate the transformation from an Internet popularity tourism city to a classic enduringly popular tourism city,and continuously enhance economic benefits and popularity.