以文旅数字化打造北疆文化的实践与经验——以“云游鄂尔多斯”微信公众号为例

Practices and Experiences in Using Cultural and Tourism Digitalization to Develop Northern Frontier Culture:A Case Study of the“Cloud Tour Ordos”WeChat Public Account

北疆文化作为中华文化的重要组成部分具有突出的创新性。在数字化时代,北疆文化必须把深刻且丰富的文化资源与数字技术相结合。文旅数字化是文化数字化与旅游事业的重合点,更是文化数字化在旅游业中的实践。《云游鄂尔多斯》是由鄂尔多斯文旅局打造的智慧旅游平台。该平台通过实现广告消费数字化、文旅资源数字化、旅游攻略数字化和公共文化服务数字化成为了北疆文旅数字化建设中的典型案例,在以文塑旅、以旅彰文中发挥了重要作用。从该平台的建设与实践中我们总结了注重品牌与概念的输出、不断夯实内容建设、实现资源整合与多方联动、展示手段多元新颖和结构布局合理体系化等五方面的经验做法。

As a significant and innovative component of Chinese culture,Northern Frontier culture mus continue to embrace innovation in the digital age by integrating its profound and diverse cultural resources with digital technology.Cultural and tourism digitalization represents the intersection of cultural digitalization and tourism,serving as a practical implementation within the tourism industry."Cloud Tour Ordos,"a smart tourism platform developed by the Ordos Bureau of Culture and Tourism,exemplifies this digital advancement.By digitalizing advertising consumption,cultural and tourism resources,travel guides,and public cultural services,it has become a model case for digital cultural and tourism development in Northern Frontier culture.The platform has effectively linked culture and tourism,enriching tourism through culture and showcasing culture through tourism.From its implementation,we have summarized five key strategies:emphasizing brand and concept output,continuously strengthening content development,integrating resources and promoting multi-party collaboration,employing diverse and innovative display methods,and creating a well-structured,systematic layout.