时尚传播视域下中国风格服饰价值的实现

The Realization of the Value of Chinese-Style Clothing in the Context of Fashion Communication

文章旨在探讨中国风格服饰时尚传播价值的实现。通过分析时尚的定义、服饰时尚传播价值的内涵以及中国风格的起源发展,文章探究了中国风格服饰时尚传播价值的实现要素。研究认为,中国风格服饰时尚传播价值的实现受到传播主体、传播客体和对象以及传播媒介的影响,且文化软实力背景下,中国风格服饰在国家文化发展战略中获得了更多关注,传播主体更加广泛,互联网时代媒介的迅速发展也给中国风格服饰时尚传播格局带来新的契机。

This paper aims to explore the realization of the value of Chinese-style clothing in the realm of fashion communication.By analyzing the definition of fashion,the connotations of fashion communication value in clothing,and the origins and development of Chinese-style fashion,the study investigates the key elements that contribute to the realization of this value.The research posits that the realization of the value of Chinese-style clothing in fashion communication is influenced by the communicator,the audience,and the medium of communication.Furthermore,in the context of cultural soft power,Chinese-style clothing has garnered increasing attention within the national cultural development strategy.The communicative sphere has expanded,and the rapid development of media in the internet age has presented new opportunities for the fashion communication landscape of Chinese-style clothing.