基于市场分析的黎族文化旅游纪念品设计研究

Study on the Design of Li Nationality Cultural Tourism Souvenirs based on Market Analysis

文章探讨如何将黎族文化融入旅游纪念品设计中,以提高海南旅游业的价值和吸引力。文章采用定性研究的方法,对旅游纪念品市场进行深入调查和分析。研究结果表明,黎族文化具有很高的市场消费潜力,通过深度挖掘黎族元素符号美感,用现代手法融合创新,能够创造出有知名度和影响力的黎族文化品牌,充分满足游客的多样化和个性化需求。

This paper discusses how to integrate Li culture into the design of tourism souvenirs in order to enhance the value and attractiveness of Hainan tourism.The article adopts the qualitative research method to carry on the in-depth investigation and analysis to the tourist souvenir market.The research results show that Li culture has a high market consumption potential,through in-depth exploration of the symbolic beauty of Li elements,with modern methods of integration and innovation,we can create a well-known and influential Li cultural brand,we can provide a better interactive experience to fully meet the diverse and personalized needs of tourists.