汉代神人抱鱼带钩的文化IP构建与文创设计实践浅探

A Preliminary Study on the Cultural IP Construction and Creative Design Practice of Han Dynasty Gods Carrying Fish and Hooks

汉代神人抱鱼带钩作为中国古代青铜器文化的瑰宝,不仅承载着丰富的历史文化内涵,还蕴含着深厚的审美意趣。文章结合文创设计实践,分析汉代神人抱鱼带钩的文化渊源、艺术特征、象征寓意,旨在探讨如何将汉代特色主题“带钩-神人抱鱼带钩”这一传统文化元素构建为具有现代影响力的文化IP。研究认为,汉代神人抱鱼带钩的文化IP构建与文创设计策略为传统文化元素的活化与传承提供有效的参照范例。

As a treasure of ancient Chinese bronze culture,the gods holding fish and hooks in Han Dynasty not only carry rich historical and cultural connotation,but also contain profound aesthetic interest.This paper aims to explore how to build the traditional cultural element of Han Dynasty characteristic theme"with hook-God man holding fish with hook"into a cultural IP with modern influence,and combined with the practice of cultural and creative design,by analyzing the cultural origin,artistic characteristics and symbolic meaning of the Han Dynasty God man holding fish with hook.The research holds that the cultural IP construction and cultural and creative design strategy of the Han Dynasty can provide an effective reference example for the activation and inheritance of traditional cultural elements.