数字经济赋能扬州旅游产业发展研究

Research on Empowering the Development of Tourism Industry in Yangzhou with Digital Economy

随着数字技术的快速发展,数字经济已经深刻地影响了各行各业。扬州作为中国著名的旅游城市,旅游产业是其经济发展的重要支柱。本文以扬州瘦西湖景区为例,探讨数字经济如何赋能扬州旅游行业的发展。本文首先介绍了数字经济的概念及其对旅游行业的影响,其次分析了扬州瘦西湖景区在数字经济时代下面临的机遇和挑战,最后提出了相应的对策建议。

With the rapid development of digital technology,the digital economy has deeply influenced various industries.As a famous tourist city in China,Yangzhou's tourism industry is an important pillar of its economic development.This paper takes the Slender West Lake Scenic Area in Yangzhou as an example to explore how the digital economy can empower the development of Yangzhou's tourism industry.It firstly introduces the concept of digital economy and its impact on the tourism industry.It secondly analyzes the opportunities and challenges faced by Yangzhou Slender West Lake Scenic Area in the era of digital economy,and finally proposes corresponding countermeasures and suggestions.